By Mike Ford, Founder /President 

Ashua-Highland 

October 25, 2023 

Ashua is a philosophy deeply rooted in social responsibility and community-mindedness. At its core, it champions the profound connection between individual well-being and the welfare of the collective. This philosophy revolves around the unwavering belief that each person possesses an inherent responsibility to contribute to the upliftment of their community.

The Ashua concept goes beyond personal attributes; it's a recognition that an individual's character is not solely defined by personal qualities but also by their sacred obligation to enrich society. At the Ashua-Highland Foundation, this philosophy is our guiding principle, informing our mission, our vision, and our culture.    

Ashua promotes the significance of moral character and ethical behavior, placing integrity above material possessions or personal achievements in the context of community dynamics. The virtues of Ashua - truthfulness, honesty, benevolence, understanding, hopefulness, patience, dedication, and humility - embody the spirit of the philosophy. These virtues promote cooperation, mutual support, and resource-sharing for the community's collective good. They emphasize that personal success and happiness are inextricably intertwined with the well-being of the entire community. In the world of Ashua, the prosperity of the individual is inseparable from the prosperity of the whole.

Our foundation is dedicated to the ideals of Ashua, advocating for social responsibility, cooperation, and mutual support for the greater good. Ashua guides our journey to create a brighter future where character and empathy are paramount, where prosperity extends to all, and where the collective well-being is celebrated above all else.

The core principles of Ashua include

The Ashua culture places a significant emphasis on these virtues as they form the ethical compass guiding all interactions. When community members embody these virtues, they collectively create a space of trust, empathy, and support. This leads to a harmonious environment where conflicts are resolved amicably, personal interests are aligned with community well-being, and every member is encouraged to contribute positively.

By consistently promoting and upholding these virtues, the Ashua-Highland Foundation reinforces the idea that they are not just aspirational values but practical tools for transforming the most challenged communities into thriving, interdependent collectives. In this way, the Ashua culture demonstrates that fostering the virtues that constitute the spirit of Ashua is the path to realizing the peace and prosperity that our communities so desperately deserve.